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OTW Signal, July 2025
Every month in OTW Signal, we take a look at stories that connect to the OTW’s mission and projects, including issues related to legal matters, technology, academia, fannish history and preservation issues of fandom, fan culture, and transformative works.
In the News
A recently published study in Nature Humanities and Social Sciences Communications finds that fanfiction readers are more likely to click on stories that feel familiar, but they enjoy those stories more when there is something novel about them.
Balance theory, a widely accepted theory in psychology, suggests that for a creative work to be successful (widely enjoyed), it needs to find the middle ground between feeling comfortable and familiar, yet be novel enough to still be interesting.
Using Archive of Our Own (AO3) as their primary source, researchers analyzed metadata from over 670,000 fanworks across 23 fandoms. They measured a story’s novelty by comparing its content against other stories in the same fandom and measured success primarily with a ratio of hits to kudos, then compared the two datasets.
Researchers found that contrary to balance theory, the middle ground between familiar and novel does not guarantee success for fanfiction. Their research shows that stories that were more familiar tended to get more clicks, but it was stories with more novelty that had a higher hit to kudos ratio.
“Although high-novelty works tend to be read by fewer people, those who read are more likely to express their enjoyment.”
This study highlights that in fandom spaces, success isn’t completely defined by reach or popularity. A fic that is deeply enjoyed by a small audience can still be meaningful and impactful.
In “The K-popification of F1”, Teen Vogue looks at how a new wave of Formula 1 fans are reshaping the fandom. What was once considered to be a niche, male-dominated sport has become home to fan practices typically found in K-Pop communities. From fashion to fanvids, fans are engaging with the drivers and teams in a novel way:
In many ways, F1 has evolved from a legacy motorsport into something that feels more like a multimedia pop franchise. F1 drivers are no longer just elite athletes behind the wheel; they’re fashion muses, meme material, and, in the eyes of a growing Gen Z fanbase, idols. It’s no surprise the sport has drawn fans from other hyper-engaged fandoms.
Many fans in this new wave were introduced to Formula 1 through digital platforms like TikTok, YouTube, and Netflix’s Drive to Survive, rather than traditional sports media. These platforms offer a behind-the-scenes look at the sport’s personalities, drawing in fans who may have never watched a race otherwise. These fans are bringing with them expectations shaped by K-pop fandom culture. They seek direct access to the drivers beyond the track, emotional narratives, and authentic representation.
This push for greater inclusion and visibility has helped lead to initiatives like the F1 Academy, an all-women racing series that reflects the changing face of the sport’s audience. It shows that the sport is starting to recognize how important diversity and representation are to its future.
These fans aren’t just redefining what it means to be an F1 supporter. They’re showing that fandom can be a powerful, intentional force that helps reshape the media it connects with.
OTW Tips
AO3 embraces the richness and diversity of fan-created content. Whether works include ship names, inside jokes, or niche tropes, the OTW values the creative freedom of its users while maintaining a commitment to ensuring AO3 remains a welcoming and navigable space. AO3’s Content Policy is designed with maximum inclusiveness of fanwork content and user safety in mind. Violations of the Terms of Service, including the Content Policy, are administered by the Policy and Abuse committee, which handles reports and concerns in accordance with AO3’s Terms of Service (TOS).
For more information on how our Terms of Service is applied, check out the Terms of Service Spotlight series or refer to the TOS FAQ.
We want your suggestions for the next OTW Signal post! If you know of an essay, video, article, podcast, or news story you think we should know about, send us a link. We are looking for content in all languages! Submitting a link doesn’t guarantee that it will be included in an OTW post, and inclusion of a link doesn’t mean that it is endorsed by the OTW.